It is a full house in this episode when General Manager Justin Kauffman stops by to talk with the Smarter Every Season crew. The bulk of the conversation focuses on culture and, more specifically, answers questions like: Why is culture so important? How do you establish a culture? What is the role of a leader in fostering culture and making sure it is healthy? What does Justin feel has worked well for Precision Planting when defining and implementing a culture? Later in the conversation, Justin gives his book recommendations, the SES crew checks in on his home life, and Justin touches on what's next for his career.

A list of book recommendations discussed in this episode:

• The Culture Blueprint: A Guide to Building the High-Performance Workplace by Robert Richman
• The Infinite Game by Simon Sinek
• Speed of Trust: The One Thing That Changes Everything by Stephen M. R. Covey
• No Rules Rules:  NETFLIX AND THE CULTURE OF REINVENTION by Reed Hastings and Erin Meyer
• Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace by Gordon MacKenzie
• Hearing God: Developing a Conversational Relationship with God by Dallas Willard
• How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life by Scott Adams
• Multiple book recommendations included by Chip and Dan Heath