Created in collaboration with Schedulicity, this is Part 2 of a 7-part series focused on the all-important 'client journey' - from prospect to paying client primed to return for their next visit. Schedulicity's Missy Megginson is back to share her considerable insights into another of the essential touch points in the journey. In this episode, we discuss the booking process -and the importance of creating an experience that adds value for the client. Stay tuned for more great business-building advice from Schedulicity.