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What is branding? If I were to ask you right now to give me an exact definition, could you do it? What about your podcast? How does branding affect that?

I don't know about you, but every time I hear somebody talking about branding, I'm less sure of what it means and how to do it.

That lack of clarity is going to change right now.

That's because this week's Grow The Show podcast guest is is Pia Silva.

Pia is the author of the book Badass Your Brand, she's a Forbes columnist, she's done a TED Talk, and she's a podcaster.

On this week's episode of GTS, you're going to get an inside look at her branding process.

Pia will also explain why great branding is crucial for podcasters (or any entrepreneurs, for that matter), and she'll give you the questions you need to ask yourself when building your own brand.

Resources Mentioned

Pia's book, Badass Your Brand

Pia's Forbes column

Pia's TED Talk

Pia's podcast

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