Is that really blueberries you're tasting or did the coffee bag trick you into tasting that? Often times, flavor notes, branding, origin, and our preconceived ideas get in the way of tasting coffee objectively for what it has to offer. Chances are, that's not only happening more often than we'd like, but we're also not developing our pallet when that's the case. It actually ends up hurting our growth as tasters when we allow those things to get in the way.