Protein is the hottest buzzword in food and diet trends—but will it stay that way? Damian Mason and RaboResearch's Nicholas Fereday explore the booming demand for dietary protein and its impact on agriculture, from animal-based production to plant-based alternatives. Learn how "protein-enhanced" snacks like boxed waffles and bagged treats are shaping consumer habits, and discover who benefits most in the protein arms race. Plus, a surprising take on RFK Jr.'s influence on food trends and the evolving American diet. Tune in for insights on food innovation, health trends, and the future of the protein market!

The Business of Agriculture Podcast with Damian Mason is Sponsored by:

AGVisorPRO getagvisorpro.com

Redox Bio-Nutrients redoxgrows.com

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Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.

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