Welcome back to the daily gratitude minute. This is Scott Colby from say it with gratitude. In my book, the grateful entrepreneur, I gave a tip for businesses. If they wanted to stand out from their competition and that's to send out cards on weird holidays. Now it's. Not that common for businesses to send out cards as it is, you know, many businesses don't send out. Thank you cards. But I think if there's one time, a business does a pretty good job.

Sending out cards it's during the Christmas holidays. Well, if you could imagine the average, person's getting lots and lots of cards during the Christmas And those don't really stand out. So, what I recommend is that you send cards on other types of holidays, such as Groundhog's day St. Patrick's day, 4th of July. Thanksgiving is a good one too, which is coming up.

Uh, since it's a holiday specifically to express gratitude. Now when I was doing research for my book. I found an example of a company that was doing this well and was getting a great return on their investment. Joe, John Bachmann, who owns Bachman's auto care in Illinois for eight years, at least at the time of the article that I read.

He had spent an average of $1,858 per year on thank you cards for his entire customer base. So almost $2,000 he was spending on. Writing and mailing. Thank you cards. Now that seems like a lot, right? Well, John has consistently seen between a 35,040 5,000 return on his yearly. Thanksgiving and Christmas and July card. So those are the two times during the year he sent out

Thanksgiving and Christmas in July and his customers weren't getting cards from anybody else during that time. So he was able to stand out from his competition. He initially tried sending out cards during Christmas and was not getting a good. ROI return on his investment. So he changed his plan. Started to send out cards twice a year during the weird, not very common times to do that and his results skyrocketed. So.

Really cool idea. It's not too late to get your cards out for Thanksgiving, get those cards out. And if you don't get Out for Thanksgiving this year. Think of the next time. That there's a weird holiday, so not Christmas, but maybe Groundhog's day that you start to send out cards to your customers and your clients.

One last thing. If you want to download a digital copy of my book, the grateful entrepreneur for free. Go to gratitude, toolkit.com.  And you can enter in your email and i'll send you a digital copy of the entire book i'm scott colby with say it with gratitude and this has been the daily gratitude minute cheers