In episode 385, David Ling, President of Beisser Lumber in Iowa joins the show to talk innovation, continuous improvement, and the value of an outside perspective. And! As we anticipate Super Bowl LVIII between the 49ers and the Chiefs (please win, Niners, please . . .), David shares a unique and engaging way Beisser Lumber brought the construction industry and the local high school football scene closer together.      

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