Welcome back to the daily gratitude minute. This is Scott Colby with say it with gratitude. I've got a gratitude tip from my book, the grateful entrepreneur, how you can show your customers. Uh, just that you care about them as human beings and not just as a transaction. And that's to offer sympathy.

You know, how many businesses send out sympathy cards when a family member of a customer or employee passes away? Practically none. Your business should do so. Send a heartfelt handwritten sympathy card. When your customers lose loved ones. Sometimes it's not easy to know what to say in a card. Right? So I've got a couple suggestions of the wording suggested by a woman named Florence. Isaacs could be really simple. Here's a couple of examples.

Dear Janet. I'm so sorry to hear about your mother's passing. You are in my thoughts and prayers at this time of sadness. I send my deepest condolences. Follow that with your signature. Here's one more option, dear Janet. I just heard about your mother's death. I'm so sorry for your loss. Please accept my heartfelt sympathy.

Again, simply sign your name. Such brief notes are both powerful and appropriate.  I personally also send sympathy cards when a customer loses a pet because our furry friends or families too, and clients will truly appreciate that gesture. I'm Scott Colby with Say It with gratitude, and this has been the daily gratitude. Cheers.