takeaways

• Blending serves multiple purposes in the coffee industry.
• All coffee can be considered a blend in some form.
• Blending can appeal to a wider audience and create signature flavors.
• Economic factors play a crucial role in coffee blending decisions.
• Quality can be enhanced through thoughtful blending.
• Signature blends can become the cornerstone of a coffee brand.
• The market for coffee is evolving, and blending is a key strategy.
• Blending allows for flexibility in pricing and quality targets.
• Consumer preferences influence the types of blends that succeed.
• The future of coffee blending will require innovation and adaptation.

Chapters

00:00 Introduction to Coffee Blending

01:04 The Purpose of Blending

10:50 Economic Considerations in Blending

20:26 Blending for Quality

35:28 The Future of Coffee Blending

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