Today on the show we are going to be talking marketing, with one of Australia’s leading small business marketing advisers, and I’m sure you will get plenty of value and ideas from the discussion we have.

Before we get to that, here’s an update on what I have been up to. In the last episode I mentioned that we had been to our tribunal hearing and we’re waiting on a decision. Well, we have received the ruling from the planning tribunal following our appeal against council’s decision not to grant us a permit.

So the tribunal decided to uphold the council’s decision. Which means we lost. The tribunal member decided that our proposal was too big, compared with the footprints of the neighbouring properties, our design didn’t match the neighbourhood character of the area, and there was insufficient meaningful landscaping.

It is obviously very disappointing to lose, we felt we had a strong case given the location and zoning, but the tribunal felt otherwise. So we have to take the decision on the chin and move on.

Property Development Training

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Property Developer Quiz

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Lessons for real estate developers from a planning tribunal loss

It certainly was an experience going to the tribunal and I learnt a lot from it, some of the key lessons I learnt are:

1. The risk of confirmation bias.

I was confident that what we had proposed was acceptable for the location given the planning controls and strategic policy of the local council, and this was shared by all the consultants we engaged to advise us. They all believed what we had put forward was acceptable, and because it aligned with my own thinking, it strengthened my own belief. However, we were all wrong, but I am the one without the chair once the music stopped. I remember reading about how Jeff Bezos, the head of Amazon, also appreciates the risk of confirmation bias and forces the company to challenge its assertions and ideas to ensur...