Penny Bruce is the creative force behind Denton Drapes, a couture soft furnishing business established in the UK making bespoke window treatments for the luxury residential market and providing a trade service to high-end Interior Designers. Denton Drapes' client list includes top celebrities from the sport, film and music world along with iconic design brands like Liberty of London.

Penny has been a member of The Association of Master Upholsterers and Soft furnishers (AMUSF) since 2004 and joined their Board of Directors in October 2012. She is also a member of the Window Covering Association of America (WCAA). Penny has presented training courses, written articles, and spoken at seminars on soft furnishings in the UK and USA.

In 2016 Penny was made a Fellow of the AMUSF and a Liveryman of the Worshipful Company of Upholders in recognition of her contribution to the craft. She also received the Freedom of the City of London and in March 2017 she was named as Self Employed Businesswoman of the Year for the County of Bedfordshire. This year Denton Drapes celebrates its 20th year in business which began with Penny sewing curtains at her dining table in 1997.