What is the first thing your audience hears when they play your latest episode? Are you providing value in your opening, or just keeping your audience from what they came to hear? Although the terms "intro"/"introduction" and "opening" are often used interchangeably, I'm going to be more specific to call the "opening" everything your audience hears before your episode's unique content.

Please share this episode from your podcast app or https://theaudacitytopodcast.com/shortopening

Answer: as short as possible

What about audio branding?

What about welcoming your new audience?

• When to Use Trailer, Full, and Bonus Episode Types [episode 353]: https://theaudacitytopodcast.com/when-to-use-trailer-full-and-bonus-episode-types/

Consider your most important audience: the one you already have

Bonus tip: use a unique cold open

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