Have you ever looked at a pile of outgrown soft toys and wondered how to part with them without sending them straight to landfill?

What if those beloved childhood companions could find new homes instead of ending up in the bin?

Could there be a way to honour the sentimental value of these fluffy friends whilst decluttering your space?

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In this heartwarming episode, Ingrid explores an innovative solution to one of decluttering's most emotional challenges through Charlotte's inspiring journey as the "Fluffy CEO" of Loved Before. Discover how this unique soft toy rehoming agency is revolutionising the way we think about parting with cherished childhood companions whilst making a genuine environmental impact.

Charlotte shares the fascinating story behind creating Loved Before after witnessing charity shops overwhelmed by donated soft toys that were sadly destined for landfill despite their sentimental value. From humble beginnings in a university living room to partnering with prestigious retailers like Selfridges, this episode reveals how one person's vision has saved an estimated 75,000-100,000 toys from waste whilst bringing joy to new families.

About the Declutter Hub Podcast

We're Ingrid and Lesley and are super excited you're here!

If you're sick to the back teeth of clutter dictating your home life then we are here to help you get control back and spend your valuable time doing the things you want and not shuffling piles of stuff around 24/7.

We have been decluttering and organising homes face to face and online for over 30 years together and have helped thousands of members and clients to regain the home of their dreams. We have a passion for people, practicality, and piles of paper and love nothing better than to carve out solutions for anyone overwhelmed with clutter. If that's you, you're in the right place.

Our podcast is packed with actionable tips, inspiration and motivation to get your decluttering done. We believe decluttering is all about emotions first, stuff second.

Tune in, subscribe and enjoy! New episodes every Friday.

Want more?

We have so many ways that you can reach out to us for additional support on your decluttering journey.

Free Facebook Group - for community, info and support - The Declutter Hub Community - emotions based decluttering.

Instagram - daily reels and posts with decluttering hints and tips - @declutterhub

Website - the best place to get access to all our free content - https://declutterhub.com/mp

Membership - this is the best place to take your decluttering to the next level https://members.declutterhub.com/mp

Book - you can order a copy of Reset Your Home, Unpack your emotions and your clutter, step by step here https://declutterhub.com/book/

Support - if you want signposting in the right direction [email protected]

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The Declutter Hub 2025

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