It's hard to believe that this is the last week of the Three Word Rebellion Book Club. 

You’ve claimed your expertise, you’ve discovered your motivation for starting your own movement and why it’s important for experts to step up and lead. And you’ve heard from some experts about how their Three Words Rebellions have impacted their businesses.

Finally you’ve done the hard work of unearthing your Three Word Rebellion. Or maybe you’re on the precipice and you’ve still got some digging to do. But once you have it, there’s a common pitfall I want you to avoid.

Your Three Word Rebellion is your entry point into your world and your work. It’s what gets people’s attention. And nowadays, it’s a big job to get anyone’s attention, so once you have it, you have to know what to do with it. You have to expertly lead people to your work.

And that’s where this pitfall comes in. You don’t know what to say next. So you relapse into talking like an expert and lose the attention of the person who really needs the work that you do.

So, how do you stop talking like an expert?

In this episode:

• One essential thing you need to remember when talking to potential clients
• The two next pieces of crucial messaging you need to go from getting their attention to getting their business
• Four messages that build the argument for your work
• Three signature stories that support your client decision journey
• The questions to ask yourself as you launch your rebellion

 

Learn more about Michelle Mazur:

• Communication Rebel
• Three Word Rebellion Book Club
• Three Word Rebellion
• Three Word Rebellion Book
• Request a free 1:1 Chat 
• Finally Nail Your Message