3X Value Growth

Strategic Business Advisor, Leadership Coach, and Podcast Host, Nicole Jansen has helped thousands of people transform their lives and achieve extraordinary results in business and their community. Her 30+ years of experience in business, leadership and human behavior along with overcoming adversity in her own life, has uniquely equipped her to empower greatness in others. She has interviewed over 285 difference makers on the Leaders Of Transformation Podcast and has reached listeners in 130 countries around the world.

“A lot of times what holds us back is our mindset. The beliefs that we have about ourselves, the beliefs that we have about others, and the beliefs that we have about the world around us.”

– Nicole Jansen

• Discover how to achieve the breakthrough of your business by gaining clarity and expanding your vision
• Learn how having the right mindset brings clarity and success to your business
• Know why checking-in where your business is at is essential for you and your organization’s success and collaboration

Go to www.3xvaluegrowth.com/model

Episode Takeaway: One valuable free action that Nicole Jansen suggests to our audience that they could implement, that will actually help them with their leadership in terms of driving value for the business?

“Do a debrief, check-in where you’re at. Like if you’re on a journey, and you’re lost, or you’re getting out of control, what’s the best thing to do? To stop check-in, check your map, right? See where I am, see where I am in relation to where I want to go. And so, it sounds simple, but it’s very very powerful when you do that.”

– Nicole Jansen

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• Link: www.discovertheedge.com/3X

• LinkedIn: https://www.linkedin.com/in/nicolejansen 
• Website: http://www.discovertheedge.com/ 
• Twitter: https://twitter.com/DiscoverTheEdge 

Facebook: https://www.facebook.com/DiscoverTheEdge 

Kristina Podnar works with some of the most high-profile companies in the world to see policies as opportunities to free the organization from uncertainty, risk, and internal chaos, while unlocking opportunity, strengthening the brand and driving digital innovation.

“Assign somebody in the organization to be a digital policy steward. Somebody who’s going to be thinking about these risks, and the opportunities of digital. ”

– Kristina Podnar

• Discover the role of digital policies in your organization and why it is important to protect your business
• Learn how to capitalize on digital age opportunities and minimize risk to your business
• Know your organization’s digital policy challenge and learn how to fix the gaps

Go to www.3xvaluegrowth.com/model

Episode Takeaway: What is a digital policy all about according to Kristina Podnar

“Digital policies are nothing more than guardrails. They are the guardrails around your digital that makes sure that your business isn’t going drive off of a cliff and get itself into trouble.”

– Kristina Podnar

• Link: www.thepowerofdigitalpolicy.com

• LinkedIn: https://www.linkedin.com/in/kristinapodnar 
• Website: https://www.kpodnar.com/

Jack Finnell is a Yale graduate, Vietnam Veteran, semi-pro rock drummer, businessman, author, and Leadership and Management Excellence mentor. 

“A lot of times we just focus on breaking even, we get there and, “Oh, now what?” I’ll be thinking forward what are we going to do next.”

– Jack Finnell

• Discover why do natural leaders often blow it in management and how can we fix that?
• Why be a manager or a leader? Is there an overlap? Why should we master both…and can we?
• What tasks and activities will help good leaders become better managers?

Go to www.3xvaluegrowth.com/model

Episode Takeaway: What factors should be considered in creating an exit strategy according to Jack Finnell

“Employees, maybe you’ve hit your target financially. But what of all, all of the fine men and women who joined forces with you to accomplish the result? Make sure you don’t just consider yourself, and your own family members. Make sure you pay very, very close attention to your employees because they’re the people who made it happen for you in the first place.”

– Jack Finnel

• Link: http://www.growthaccelerators.com

• LinkedIn: https://www.linkedin.com/in/jackfinnell/ 
• Website: https://growthaccelerators.com/ 

Twitter: https://twitter.com/theEXITfirm

After spending 35 years building, buying and selling businesses, Clinton Lee now advises owners of UK businesses who want to extract the value they’ve got locked up in their businesses.

“I advise them to start with an exit plan. Ideally, at least two or three years before they take their business to market.”

– Clinton Lee

• Discover how do you find the right partner to assist in the sale of your business
• Learn guerilla advice and expert tips to help you get out of the sale exactly what you’re aiming to get
• Understand if it is possible to sell the business yourself. Where do you start? How do you keep the sale confidential from staff and customers? How do you run an effective sales campaign if you’ve never sold a business before? How do you ensure you get the right price? And more…

Go to www.3xvaluegrowth.com/model

Episode Takeaway: How do you value a business according to Clinton Lee 

Many business owners want to start with the value. They want to have a figure there, it makes them feel comfortable, it gives them some sort of reassurance. But I believe it’s completely the wrong thing to do.

Because what you’re coming up with is a theoretical number, and buyers don’t care about that.

1. Your efforts should be much better directed towards information influencing the kinds of things that buyers use to come to their value decisions. What matters is how much the buyer thinks you’re worth, not how much your value or thinks you are worth. or your accountant thinks you’re worth, how much your buyer thinks.
2. Getting the right kind of buyers, getting the strategic buyers in, or are going to compete with other buyers on the transaction.
3. Have somebody, a broker who will manage the whole process and get build some competitive tension. So, it’s about putting effort into finding the right buyers into finding well-funded buyers, finding strategic buyers who’re going to see more value in your business than other buyers, essentially.
4. Create the conditions for them to open up their wallets and pay you the kind of money you’d like to see. Work on that rather than on obsessing about how much your business is worth.

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• Link: http://ukbusinessbrokers.com/ 

• LinkedIn: https://www.linkedin.com/in/clintonleeuk
• Website: https://http://ukbusinessbrokers.com/
• Twitter: https://twitter.com/theEXITfirm

Voted One of The Top 15 Business Growth Experts To Watch, a Top Sales Expert on LINKEDIN and one of the Top 41 Motivational Speakers, Meridith Elliott Powell is an award-winning author, keynote speaker.

In this episode, Meredith shares how she helps clients learn the strategies they need to succeed, no matter what the marketplace does turning uncertainty to competitive advantage.

“Get your team together, sit around and brainstorm. Get yourself outside of your business and think about the things that are happening.  Because when you do that, you free yourself up to start to see the changes that are coming, you start to see the things that you can go ahead and change now.”

–Meridith Elliott Powell

• Discover how to shift your paradigm about uncertainty and see it as an opportunity
• Learn how do you figure out what path or what direction to take when you're not really sure what's going to happen
• Understand why it is important as a business leader to zoom out, look 360 rather than staying firefighting in your business

Go to www.3xvaluegrowth.com/model

Episode Takeaway: The common mistakes Meredith sees leaders make within their organization

1. Still trying to compete on product or service. And so, there’s no product or service that you make in today’s marketplace that your competitor can’t make, wouldn’t make, or doesn’t make.  So that’s not what’s differentiating you in the marketplace, it’s the experience in your reputation. So, the first mistake is still trying to compete on a product or service and not really realizing how important the customer experience is.
2. Still outsourcing employee engagement and culture to human resources. I mean, now, the most important thing you have is the team you surround yourself with and the most successful companies I see, that’s become the job of the CEO.
3. And the last and probably one of the most important is the fact that the biggest mistake even though we know change is coming, they still are sitting and waiting for change to happen rather than anticipating, creating scenarios, and really planning for change before it comes.

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• Link: http://www.valuespeaker.com/

• LinkedIn: http://facebook.com/MeridithElliotPowell/
• Website: https://www.meridithelliottpowell.com/
• Twitter: https://twitter.com/meridithpowell
• Youtube: https://www.youtube.com/user/meridithepowell

Instagram: https://www.instagram.com/powellmeridithelliott/

Dwight W. Holcomb is the author of the #1 Amazon Bestseller “The Lean CMO”, a Member of the Forbes Business Council and the host of the business television show, “SaaS CEO Success TV”.  The show airs on the C-Suite TV Network which has global distribution in over 59 million households and more than 90 million views per month.   

In this episode, Dwight demystifies the black box of modern marketing showing exactly how to get more with less. Through his storied career and first-hand experience, you will learn how to maximize the value of your teams, tactics, and especially, yourself.

“A lot of times lead generation companies lose opportunities over the fence to sales. And if the process is broken on the sales side, the salespeople will just point the finger at marketing and say, ‘They’re bad leads.'”

–Dwight W. Holcomb

• Discover how to marry online lead generation with sales prospecting for better results
• Learn how to maximize the value of your teams, tactics, and especially, yourself as the executive and CMO
• Understand a marketing system that’s lean, smart, and brilliantly effective to the core

Go to www.3xvaluegrowth.com/model

Episode Takeaway: The symptoms Dwight sees CMO's experience when they try to do all things by themselves

1. Executives are pretty overwhelmed and kind of out of their space. CEOs trying to be a CEO, but he also has to play sales and also has to play marketing roles, and is, you know, really kind of overwhelmed wearing all those different hats. 

A lot of times lead generation companies losing opportunities over the fence to sales. And if the process is broken on the sales side, the salespeople will just point the finger at marketing and say, 'They're bad leads.'

• Link: https://www.hcdco.com/hacks/

• LinkedIn: https://www.linkedin.com/in/dwightholcomb
• Website: https://dwightholcomb.com/
• Twitter: https://twitter.com/dwightwholcomb?lang=en 

Larry Stybel is a Harvard trained licensed doctoral-level psychologist and co-founder of two companies.  Board Options, Inc. is a resource to Boards of Directors for Board talent and Board education. And  Stybel Peabody which provides retained search for Board members, CEOs, COOs, and CFOs. 

Larry and his partner write monthly perspectives on leadership for PSYCHOLOGY TODAY.  He also is an executive in residence at Lexington Search Fund Capital. 

In this episode, Larry shares how he helps companies hire competent leaders through customized, and pragmatic approaches to leadership change.

"The biggest mistake that I see is, hiring authorities spend too much time focusing on the right functional or technical skills at the expense of culture fit."

– Larry Stybel

• Discover why determining “culture fit” is so important in the hiring process
• Learn why companies hire so many incompetent leaders
• Confidence and competence, learn why they are not the same in terms of hiring

Go to www.3xvaluegrowth.com/model

Episode Takeaway: Why do people hire so many incompetent leaders?

1. Competence and confidence are not the same things. A lot of particularly male candidates come in exuding confidence. People start confusing confidence with competence. If somebody has competence, you want to test for it. You want to check references for it. But don’t assume competence based on someone’s confidence, two separate things.
2. Women express confidence differently than men. And it works to the disadvantage of women. So, if you’re looking to hire really great women on your team, understand that you have a male candidate and you have a woman candidate. You need to understand men and women don’t think the same. And men and women don’t express their level of confidence in the same way, and just understand that.

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• Link: http://stybelpeabody.com/leadership_resources.php

• LinkedIn: https://www.linkedin.com/in/lstybel
• Website: http://www.stybelpeabody.com/ 
• Twitter: https://twitter.com/lstybel
• Facebook: https://www.facebook.com/lstybel

Jessica Pettitt, M.Ed., CSP, pulls together her stand up comedy years with 15+ years of diversity training’s in a wide range of organizations to serve groups, to move from abstract fears to actionable habits, that lead teams to want to work together. With a sense of belonging and understanding, colleagues take more risks with their ideation, conserve precious resources through collaboration, and maintain real connections with clients over time. 

In this episode, Jessica shares her insights on how to do the best you can with what you have some of the time utilizing tough subjects to make better connections – better teams – better decisions – to be good enough now.

”If we could try to try, then we’re at least building up some momentum. And we can engage in some of those challenging conversations that we’re avoiding that doing real work. That’s ‘good enough now’.”

– Jessica Pettitt

• Discover how to combine direct self-aware comedy with current events to stir up much-needed conversations
• Learn how to hold space for reclaiming self-responsibility so you can do the best we can with what we have
• Learn why ‘good enough, now’ is better than being perfect

Go to www.3xvaluegrowth.com/model

Episode Takeaway: Why Jessica is an advocate of failure? 

I actually like failure. I think you learn a lot from failure. And if you’re doing something that will lead you to failing, you’re at least trying something new.

– Jessica Pettitt

• Link: https://goodenoughnow.com/freebies/

• Facebook: https://www.facebook.com/jessicapettitt
• Twitter: https://twitter.com/jesspettitt 
• LinkedIn: https://www.linkedin.com/in/jesspettitt/ 

Website: https://goodenoughnow.com/

Of all the sales and marketing strategies you might adopt, there is only one strategy that will allow you to increase your revenue without increasing your marketing budget – and that is through multiplying your best clients. 

Bill Cates started, built, and sold two successful book publishing companies. Bill is now the founder and president of Referral Coach International and works with businesses who want to multiply their best clients by adopting proven processes to generate more purposeful word of mouth, referrals, and introductions from advocates.  He is also the author of three best-selling books: Get More Referrals Now, Don’t Keep Me a Secret, Beyond Referrals and Radical Relevance.

In this episode, Bill shares his process on how he helps people bridge that gap of how do we become appropriately proactive without, again, looking needy or pushy.

“I believe that serving the heck out of clients will create incremental growth and we need to do that. But if we have ways to leverage, to promote introductions, then we can create exponential growth.”

– Bill Cates

• Discover the #1 key to acquiring more RightFit clients … and the real reason why your value proposition falls flat)
• Learn how to get more referrals without asking (and ask without looking desperate)
• Learn simple steps to maximize introductions, and create advocates for your business

Go to www.3xvaluegrowth.com/model

Episode Takeaway: Typical symptoms of that problem that you see prospects, clients, experiencing and to make them realize that they have this problem?

1. Sometimes the gap is they’re not being purposeful enough.
2. They promote the possibility of introductions, but they don’t really ask.
3. They don’t want to look aggressive, needy, pushy.

• Link:  www.MultiplyYourBestClients.com

• Facebook:  https://www.facebook.com/ReferralCoach 
• Twitter: https://twitter.com/Bill_Cates 
• LinkedIn: https://www.linkedin.com/in/billcates/ 

Website: https://referralcoach.com/

Corey Kupfer is an expert strategist, negotiator, and dealmaker with more than 30 years of professional deal-making and negotiating experience as a successful entrepreneur, attorney, and consultant. He is the author of Authentic Negotiating and hosts the Fueling Deals podcast. You can learn more about Corey, his companies and current projects at www.coreykupfer.com 

In this episode, Corey shares his dedication to inspire authenticity in business on topics such as authentic negotiating, authentic deal-making, and how to build authentic business relationships.

“If you want to be a great salesperson, a marketer, or provide great service, you need to build a skill set and a team around that. The same thing with deal-making.”

– Corey Kupfer

• Discover what authentic deal-making is all about and why it is important
• Know the key elements that are crucial to successfully closing deals and having them work for all parties
• Learn how to prepare for a deal to increase the chances of it closing

Go to www.3xvaluegrowth.com/model

Episode Takeaway: Deal or no deal? Five common mistakes people make when negotiating deals

1. Their biggest mistake is that they don’t do it at all. They only focus on organic growth.
2. They don’t have a vision and a plan for how they want to do it. They see an opportunity that comes up, they’re reactive. They don’t get clear on even why they’re doing it. They don’t get clear on exactly what’s acceptable to them and not.
3. They don’t prepare in a way that would have them be successful. 

• Link: www.FuelingDeals.com

Connect with Corey Kupfer: 

• Facebook: https://www.facebook.com/CoreyKupfer/ 
• Twitter: https://twitter.com/coreykupfer 
• LinkedIn: https://www.linkedin.com/in/coreykupfer/
• Website: https://coreykupfer.com/