Make Marketing Suck Less for Expertise-Driven Solo Businesses

4 Different Ways to Talk About Your Offer Without Talking About Your Offer


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Tell me if this sounds familiar:

Hey, everyone! I’m so excited to announce that my mastermind is now open for enrollment. If you’re a coach or a consultant wanting to take your business to the next level…

We’ve all heard it, right?

It sounds just like every launch post of a program ever.

To be clear, I am not against direct asks to your email list or social media.

It’s exciting and fun to announce the launch of a program or to tell people you have spots open to work with you.

But how can you talk about your offer without sounding like everyone else on the planet who talks about their offer? 

How can you use your message and the content you create to get people ready to work with you?

How can you talk about what you sell without actually talking about what you sell?

It is possible. And I’m showing you four ways to do it.

In This Episode:

  • How talking about an unexpected symptom of the problem you solve sells your work
  • How to use industry trends to talk about your offer
  • Why a case study is better than a testimonial dump
  • The best way to give people a taste of your work is by letting them experience it

 

Learn more about Michelle Mazur:

  • Communication Rebel
  • Three Word Rebellion
  • Three Word Rebellion Book
  • Request a free 1:1 Chat 
  • Finally Nail Your Message

Resources:

  • @GoodMarketingHQ on Twitter
  • Love Life Connection Podcast
...more
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Make Marketing Suck Less for Expertise-Driven Solo BusinessesBy Dr. Michelle Mazur

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