A long time ago in a galaxy far far away...

Well, it actually happened in this galaxy, but it was indeed a long time ago since I started my first online business The Recording Revolution. As time progressed that business grew into a seven figure business and I then launched my second brand Graham Cochrane, which now also is a seven figure plus business. 

I only bring up these numbers to give you some sense of the amount of work that went into growing these two businesses. Over the years I’ve had many different sources of inspiration, coaching and feedback that helped me to get where I wanted to go. And a big source of motivation has been (you guessed it) Star Wars.

Because when we get past the nerdiness of lightsabers and ewoks, aliens, spaceships and the force - inside of all of that wrapping is really a bunch of stories of people. And when we understand how human nature works and how we tick on the inside and how our customers tick, we can actually apply those principles to create a successful business. 

In this episode you'll learn:

Happy Star Wars day my friend. May the fourth be with you!
- Graham