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Today, Den interviews Lauren Kress. Lauren has a Bachelor of Science, with honors in neuroscience, physiology, and psychology, a Masters in Cross-Disciplinary Art and Design is an expert in neuroscience, creative thinking, interactive media, and advertising for a global market place, and... a great sense of humour.

In this episode, Lauren reveals eye-opening insights into why people do what they do, and how this knowledge can help you win in business, and win big!

 

Here's a sneak peek at what you'll hear:

 

• How having just a basic understanding of neuroscience can help fill your business's coffers. - 2:10
  
  
  
• Why bored people are better problem solvers than people who are always highly engaged in activities. This counterintuitive truth is backed by science and is explained by Lauren at 5:30
  
  
  
• Why CEOs and business managers should consult their team of creatives when they have business challenges that need solving. - 7:00
  
  
  
• 4 tell-tale signs you're a serial multitasker, and one very good reason to stop doing it right quick! - 9:05
  
  
  
• Brain Fatigue - is it a real thing or just another made-up condition from pseudoscience? Hear Lauren's answer at 10:25
  
  
  
• A surprisingly effective (and counterintuitive) way to boost your creativity without having to (1) do any goofy activities (2) take any cognitive enhancement drugs, or (3) take magic mushrooms.- 12:10
  
  
  
• How to use an ordinary pen and paper to put yourself in a much better mood. (Doing this is guaranteed to releases a rush of dopamine even if at first you were down in the dumps. Bonus benefit: you'll become infinitely more productive, too! - 13:45)
  
  
  
• The "Stop and Go" productivity method for getting more done in one day than most people get done in one whole week. - 15:20
  
  
  
• Do you ever feel like you're not good enough? Well, you can try and suppress it, ignore it, and fight it, or... you can do what's mentioned at 16:10 and start prospering wildly.
  
  
  
• Dirty “tricks” our brains play on us that cause even the smartest people to behave like buffoons and make moronic decisions.

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