True Potential has quietly compounded at 40% CAGR for over 15 years, becoming the UK's largest private equity-backed wealth management consolidator. In this deep-dive episode, we unpack the strategy behind this incredible growth story with Alex from RollUp Europe, who authored one of the most detailed research pieces on True Potential.

🔗 Sponsored by Spacebar Studios (spacebarstudios.co) – your outsourced growth engine for B2B brands
🔗 Peer Groups by ScalePath (joinscalepath.com) – expert-led community for HoldCo builders

Learn how True Potential:

00:00:00 - Compounding at 40% for 15 years
00:00:42 - What is an IFA and why true potential stands out
00:01:33 - $500k EBITDA per employee: the aha moment 
00:02:56 - How true potential earns 70–80% EBITDA margins
00:04:18 - Sponsor: Spacebar Studios
00:05:26 - Why 90% of AUM is in in-house funds, and why that matters
00:06:50 - True potential’s small ticket M&A machine
00:08:53 - How they avoided legal liability while acquiring clients
00:10:07 - Regulatory risks of vertical integration in the UK
00:11:07 - Sponsor: Scalepath
00:12:18 - The hidden cost of selling to consumers (vs B2B)
00:14:40 - Why Cinven paid 20x EBITDA, and still won
00:16:01 - 3 key lessons from true potential’s buy-and-build success

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Subscribe on Spotify:
https://open.spotify.com/show/6lr5bE3SNZF2uEE7Nb0DHh

Subscribe on Apple Podcasts:
https://podcasts.apple.com/us/podcast/holdco-builders/id1695713724

Follow Mikk/PrivatEquityGuy on Twitter: https://x.com/PrivatEquityGuy⁠⁠⁠

Alex from RollUp Europe: https://rollupeurope.beehiiv.com/

This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.