January 21, 2025

40: Inside the BBD Beer Summit 2025

37 minutes

Inside the BBD Beer Summit 2025

Welcome to another episode of Tapped In Sales! Join Bud and Mikey as they take you inside the 2025 Beer Business Daily Beer Summit and Wine & Spirits Summit, held in sunny Palm Beach, Florida. This year’s summit was packed with insights, trends, and bold predictions shaping the future of the beer and beverage industry.

What You’ll Learn in This Episode:

🍺 Shifts in Premiumization: Discover how high GP items are leading the charge in a transforming market, and what it means for beer distributors.

🌊 The Rise of Pacifico: Why Bud thinks this iconic beer could be the “next Michelob Ultra.”

📦 Beyond Beer: Insights into RTDs, NABs, and crossover brands like Hard Mountain Dew and Zoa Energy—and why they’re shaking up the industry.

📉 Consumer Trends: How economic pressures are changing spending habits for households under $50k and what that means for distributors.

🌿 Delta 9 Debate: Hear the latest on cannabis beverages and the divergent strategies from AB, Tilray, and other major players.

Key Takeaways:

💰 Premiumization Pays Off: Learn how distributors and suppliers are driving profitability through high-margin products.

🥂 Opportunities in Alternative Formats: Why products like canned wine, NA beer, and RTDs are more than just a trend—they’re the future.

🏭 Big Players in the Spotlight: From Constellation Brands’ household strategies to Molson Coors’ innovation focus and AB’s partnership with First Form, the summit delivered major industry insights.

Special Thanks

🙏 A big shoutout to Harry & Millicent and the team at Beer Business Daily for putting on another incredible event. Thanks to all the speakers, sponsors, and attendees for making it such a valuable gathering for the industry.

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About Tapped In Sales:

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

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