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40 – USC Annenberg’s Fred Cook on Managing the Reputation Rubik’s Cube
Managing reputation in today’s polarized world is not unlike
solving a Rubik’s Cube — each move is connected and one step impacts the next.
This is lens through which USC Annenberg viewed the findings of their 2023
Global Communication Report.
In this episode of PodCatalyst, Fred Cook, chairman emeritus
at Golin and director of the USC Center for Public Relations, offers insight
into the report. Learn how the landscape of reputation is changing rapidly for
communicators, why being “woke” is interpreted by different audiences, ways the
recommendation generation is creating a paradigm shift in endorsement
strategies and more.
LINKS
*Mentioned in this episode*
https://annenberg.usc.edu/research/center-public-relations/global-communication-report
| https://youtu.be/ljSoitzMWb8
*Social Media*
https://www.linkedin.com/in/fredhcook/
| https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
View all episodes
By PodCatalyst
4.6
55 ratings
Managing reputation in today’s polarized world is not unlike
solving a Rubik’s Cube — each move is connected and one step impacts the next.
This is lens through which USC Annenberg viewed the findings of their 2023
Global Communication Report.
In this episode of PodCatalyst, Fred Cook, chairman emeritus
at Golin and director of the USC Center for Public Relations, offers insight
into the report. Learn how the landscape of reputation is changing rapidly for
communicators, why being “woke” is interpreted by different audiences, ways the
recommendation generation is creating a paradigm shift in endorsement
strategies and more.
LINKS
*Mentioned in this episode*
https://annenberg.usc.edu/research/center-public-relations/global-communication-report
| https://youtu.be/ljSoitzMWb8
*Social Media*
https://www.linkedin.com/in/fredhcook/
| https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
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