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Zach, Aaron, and Chris discuss the commonalities between design systems and products, as well as how a product-driven mindset can help your design systems achieve new levels of enterprise adoption and scale.

Guest: Zach Hendershot is a Managing Partner at Crux Digital. He is a leader with a diverse background of building and growing digital products within startups and large enterprises. He's passionate about scaling, reusability, and great customer experiences everywhere, and has worked to find new ways to bridge the gap between great customer experience and great digital products. He's led cross-functional digital teams at Charter Spectrum, Ogilvy, and others. You can find Zach on LinkedIn.

Guest:  Aaron Stone is the Founder of Crux Digital. He is an experienced technology leader, full-stack application developer, and UX evangelist with a focus on user-driven digital products, insightful interaction design, and scalable, high-quality code. He has been the technical architect for enterprise design systems for Transamerica, Charter Spectrum, and GE Renewable Energy as well as helping teams deliver the complex technology ecosystems that surround them. He built Crux Digital around an amazingly talented group of design-minded engineers who have collectively been responsible for world-class digital product delivery for the Fortune 1000 for the past four years. You can find him on LinkedIn.

Host: Chris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.

Sponsor: Knapsack is a design system platform rooted in code for shipping consistent apps in half the time. Design once, build once, use everywhere. Learn more at knapsack.cloud.

View the transcript for this episode.