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In this special episode of the Design Systems Podcast, co-founders Chris Strahl and Evan Lovely celebrate five years of the podcast and reflect on their journey from agency work to building Knapsack. They discuss the evolution of design systems, lessons learned from working with global enterprise clients, and the importance of composability, constraints, and community in driving innovation. Enjoy anecdotes from their early days and a look ahead at the role of AI and design systems in the future.

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Host
Chris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.

Sponsor
Sponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.

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In this episode, Chris talks with Daniel Ley and Jonas Ulrich from KickstartDS, a framework designed to simplify design system creation and drive meaningful adoption. They dive deep into what adoption really means, moving beyond metrics like component coverage to focus on efficiency, team morale, and an iterative approach. Drawing on real-world examples like UNICEF Germany, they share how effective adoption strategies can reduce complexity, speed up delivery, and maximize impact. Tune in to learn how to measure and represent adoption in ways that truly reflect your design system's value!

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If you want to get in touch with the show, ask some questions, or tell us what you think, send us a message over on LinkedIn.

Guests
Jonas Ulrich and Daniel Ley are the founders of kickstartDS and owners of ruhmesmeile, a consultancy specializing in design systems and headless CMS. After over 15 years of experience developing websites and UIs as a traditional online agency, they sought to improve how teams work on web frontends. This vision led them to establish kickstartDS as a corporate venture in 2021, providing an open source meta framework for design system creation.

Host
Chris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.

Sponsor
Sponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.

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Language shapes the way we think and structure the world we build. On this episode of The Design Systems Podcast, Chris Strahl sits down with Ben Callahan, co-founder of Sparkbox, to explore the critical role of language and communication in team dynamics, problem-solving, and system structures. Ben shares insights on how linguistic choices shape product creation and drive organization-wide cohesion. He argues that while common ground is essential, design systems should balance order with controlled "quenched disorder" to foster innovation, using flexible, layered structures that adapt to unique team needs and create scalable, culturally embedded solutions. Listen to the full episode to gain a deeper understanding of the intricate relationship between language, design systems, and organizational culture, as well as practical insights on fostering system adoption and cross-team collaboration.

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Guest
Ben Callahan is a developer, designer, and founder of Sparkbox, known for his engaging presentations, workshops, and his interactive series The Question. With a passion for sharing knowledge, Ben uses his journey to inspire others, bridging the gap between technical insights and the human challenges within design and development.

Host
Chris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.

Sponsor
Sponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.

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Explore the unique parallels between urban planning and design systems with Andii Hei. Discover how cities and digital landscapes share principles of structure, adaptability, and creative constraints. Andii offers insights into how these connections reveal new ways to think about system design, collaboration, and the evolution of digital experiences. Whether you're building cityscapes or digital ecosystems, this episode uncovers the essential blueprint for effective design.

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Guest
Andii Hei is a Senior Product Designer leading the transformation of Wesco's enterprise design system, Synergy. A lifelong learner with a zeal for interdisciplinary thinking, often drawing inspiration from diverse fields like the built environment, linguistics, and philosophy.

Host
Chris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.

Sponsor
Sponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.

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On today's episode of The Design Systems Podcast, Allison Shaw, Director of Design at Adobe, shares insights from her expansive journey in design systems. From her early days modernizing Yelp’s desktop experience to her pivotal roles at Zendesk and Adobe, Allison talks openly about transitioning from a designer IC role to management, the power of humility, and the importance of fostering strong mentor relationships. Check it out!

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Guest
Allison helps companies mature and scale their design system practices and is passionate about inclusive, accessible design. Currently, Allison is the Director of Design for the Spectrum Design System at Adobe, leading the core design system and unified experiences across Creative Cloud and Generative AI. She previously led the Garden Design System at Zendesk, and also worked across consumer tech at places like Thumbtack, Twitter, and Yelp.

Host
Chris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.

Sponsor
Sponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.

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Are components a necessary part of a design system? In this episode of The Design Systems Podcast, Alice Preisler, the Product Owner of Design System at ADP challenges the idea that all design systems start with a component library. Alice and host, Chris Strahl discuss what starting with documentation and design tokens instead of components might do for a design system and product teams. Alice shares her vision of using a linting tool to enforce design consistency to create a cohesive user experience. Tune in for fun thought experiments and pragmatic insights on fostering creativity within constraints, and the role of documentation and tooling for faster, consistent product development.

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Guest
Alice Preisler leads the development of ADP's enterprise design system to cover all technical platforms (web, iOS, Android, ATM) across unique customer-facing brands. Alice leads highly visible, complex and customer driven products, projects, programs, and portfolios. She excels managing stakeholders, bringing the right resources into complex global projects to ensure successful execution. 

Host
Chris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.

Sponsor
Sponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.

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On today's episode of the Design Systems Podcast, we hear from Catalina Manea, Senior Designer at Spelunk, about the crucial intersection of design and development. Catalina shares her journey from graphic design to product and systems design, providing insights into the importance of reusability, cross-functional collaboration, and empathy in building scalable and adaptable design systems. Catalina emphasizes that design systems go beyond UI and consistency—they are powerful tools for enhancing teamwork and agility in fast-paced environments.

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Guest
Catalina Manea has been a system designer since the early stages of her career as a product designer, working with both emerging and established design systems. She has collaborated with cross-functional teams to launch new systems from scratch and has contributed to refining and evolving well-established ones across multiple industries. Throughout Catalina’s career, she has enjoyed mentoring junior designers and sharing insights at industry conferences.

Host
Chris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.

Sponsor
Sponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.

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What does the future of UX look like? In today's episode, our host, Chris Strahl, sits down with Kate Moran, the VP of Research and Content at Nielsen Norman Group. They explore the promise of hyper-personalized experiences, the challenges of resource limitations, and the innovative potential of AI in accelerating design processes. Kate touches on the balance between speed and risk when integrating AI into products, highlighting the significance of human input in maintaining brand consistency and preventing unpredictability. Their conversation addresses ethical considerations, data privacy, and the societal impact of AI, emphasizing transparent communication from organizations.

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Guest

Kate Moran is an expert in UX research, writing, and strategy. She has made substantial contributions to the field through her research and thought leadership. Kate is Vice President of Research and Content at Nielsen Norman Group.

Host
Chris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.

Sponsor
Sponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.

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In this episode of The Design Systems Podcast, Chris Strahl welcomes Guy Segal, the director of digital ecosystem and design systems at Thomson Reuters. Guy shares his experience of building a design system that serves over 150+ brands and the importance of having a point of view when you are working to bring both quality and consistency to a large portfolio of products. From design system missionaries to trojan horses to carrots and sticks, Guy and Chris talk about how to gain the buy-in you need to build a design system product teams will want to use.

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Guest

Guy Segal is a design leader with over 25 years of experience in the tech industry, specializing in UX, product design, and DesignOps. Leveraging his passion for design leadership and people management, he has a proven track record of fostering innovation and collaboration within design teams, establishing and nurturing design practices, and leading teams to success. Guy's expertise extends to various domains, including product, UX, and service design, as well as a strong background in web and UI development. In recent years, he has been focusing extensively on design systems, establishing and growing teams around the practice, and launching systems that optimize efficiency and enhance user experiences. Beyond his professional endeavors, Guy is an avid enthusiast of board games, food, and movies, welcoming conversations on diverse topics that extend beyond the realm of design.

Guy’s Design Downtime podcast: http://designdowntime.com/

Host
Chris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.

Sponsor
Sponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.

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It’s all just opinions, man! In this episode of the Design Systems Podcast, Mark Shuster talks about the shift away from enforcing strict guidelines through design systems towards enabling good design and production practices in a more transparent and collaborative way.  Chris and Mark discuss different sources of truth within a design system, flexibility and iteration, and why composability is so important to the future of the product engineering process. 

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Guest
Mark Shuster is an Engineering Manager at Dropbox, leading a team responsible for building DIG, Dropbox’s design system. With previous design systems experience at Twitch and BuzzFeed, Mark has a rich background spanning UX design and front-end development. He holds a Master’s degree in Human-Computer Interaction from Carnegie Mellon University and is based in the Bay Area.

Host
Chris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.

Sponsor
Sponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.