We welcome back longtime friend of the podcast John Wilson of Sunrise Dental Lab, returning for the first time since 2021—and this time as a fellow podcaster himself. What starts as a warm reunion quickly turns into a deep, honest conversation about passion, purpose, integrity, and what it really takes to survive (and stay sane) in today’s dental lab world.

John reflects on the evolution of his lab, sharing why he made the intentional decision not to chase endless growth, but instead to protect his team, his values, and his love for the craft. He talks candidly about “yesterday thinking,” adapting to digital dentistry without abandoning fundamentals, and why aligning with the right clients—not just more clients—changed everything.

The discussion dives into what true lab–doctor partnerships look like, why trust is earned (not given), and how saying “no” can sometimes be the most powerful business decision you make. John also explains why single units matter just as much as full-arch cases, how education keeps technicians relevant, and why racing to the bottom on price is a losing game.

Later, the conversation turns personal as John shares the inspiration behind his new solo podcast, Margins & Meaning—a storytelling-driven project created to document his journey, connect with technicians who feel alone, and leave something meaningful behind for the next generation. He opens up about legacy, creativity, fear, change, and why being heard matters just as much as having something to say.

Special Guest: John Wilson.