Evening Post Publishing, parent company of the Charleston (S.C.) Post and Courier, is investing in new markets, starting with Greenville and Myrtle Beach, S.C.

The newspaper will hire and station reporters and editors in both markets to cover news as it occurs--direct from the source in two markets who already have daily newspapers owned by Gannett (Greenville) and McClatchy (Myrtle Beach). With papers already in place in Columbia (the state capitol) and Aiken, does this mean that the Post and Courier could become the statewide newspaper for South Carolina, and how smart is this move when the economy and industry as a whole are both in such a flux?

Mike Blinder, publisher of E&P, goes one on one with SVP of Evening Post Publishing P.J. Browning and chief revenue/marketing officer Chris Zoeller to ask these questions and learn more about this new expansion.