🎙️ Episode OverviewWelcome back to Tapped In Sales, the podcast for beer distributors, by beer distributors! This week, Bud’s holding down the fort while Mikey’s been sidelined with a little snowboarding mishap—and by little, we mean a full-speed, helmet-tested, memory-erasing wipeout. 🏂💥 But don't worry, he's back (kind of), and we're diving into some big industry moves while keeping it light duty for Mikey’s sake.

Grab a cold one and settle in as we cover:

🏔️ Mikey’s Big Crash: What happens when you mix high speeds, a snowboard, and another rider? Spoiler: It’s not pretty. Hear how Mikey went from a black diamond run to memory lane (literally).

🍺 Bud’s Solo Road Trip: With Mikey out, Bud took to the road—meeting with clients across Chicago and Minnesota, talking shop, and making sure the VXP train keeps rolling.

🥃 Big Moves in the Booze Biz: Tito’s Vodka makes a major distributor switch to Reyes in California, shaking up the spirits landscape and leaving us all wondering what’s next for RNDC.

🔑 Key Takeaways:

🪖 Safety First: Helmets work, folks. Mikey's here to prove it.

💼 Stay Ready: When plans change, adaptability is key—whether it's sales strategy or airline mishaps.

🥂 Industry Shifts: Tito’s jumping ship to Reyes—what does it mean for the rest of the market?

💻 Tech-Free Recovery: Mikey’s doctor-ordered "no screen time" prescription—and how that played out (spoiler: not great).

⚠️ A lighter episode this week as we ease back into things, but we’ve got some big interviews lined up for next week, so stay tuned!

👉 Like what you're hearing? Smash that subscribe button and share with your fellow beverage pros.

Cheers! 🍻

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About Tapped In Sales:  

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

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