Welcome to The Mindful Fire Podcast where we explore living mindfully on the path to financial independence and beyond. I'm your host, Adam Coelho and I'm so glad you're here.

On today's episode of the podcast. I'm joined by my new friend, Jessi Shuraleff.

Jessi spent 13 and a half years at Google leading and coaching sales teams using authenticity value-based selling and storytelling to drive impact in revenue for her customers.

She's worked with brands both big and small across numerous industries, including retail technology, real estate and B2B.

She recently left the corporate world and has taken the leap into solopreneurship as the founder of the podcast and community, This Is My Truth.

Creating building and maintaining relationships is at the core of who she is and authenticity, vulnerability and storytelling have been the cornerstone of her skill set to get where she is today as a leader, podcaster and mom.

 Her personal mission is to create community and connection through the sharing of personal stories, to empower individuals and brands, to step into their own light, reclaim their voice and drive greater impact.

In this conversation, Jessie and I explore her journey over the last 13 and a half years at Google, where she had a ton of success, but ultimately found herself at 6:03 in the morning, brushing her teeth a few years ago and having her husband asked her a question he's asked many times, " Are you happy?". And she had to answer "no".

She realized that she needed to make some changes in her life to reclaim her voice, find her own way, rediscovering herself and what's truly important to her in the process. This moment, what she calls her 6:03 moment, really catalyzed a ton of change for her in her life.

And while she didn't leave Google overnight, it began a process of self discovery that included therapy, coaching, self exploration, and just really untangling a lot of the go go, go culture that she had internalized growing up in this society and building a career within Google, which I can tell you is quite the go go, go type of place.

We explore a lot around this idea of the go go, go culture, where we all are taking on so much. So many projects, parenting, working, taking care of our houses, taking care of our f

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PS: Introducing the… 🔥 FIRE Starter Group Coaching Program

You did the “money” part. You saved, invested, and built real options. But if you’re being honest… FU money alone isn’t enough—and you might still feel stuck in “one more year syndrome,” unclear on what you actually want next.

In 10 weeks or less, we’ll help you get clear on what you want—and start living it now—using envisioning, mindfulness, and practical mini-experiments (not endless overthinking).

Interested? Let’s chat: https://mindfulfire.org/chat

🔥 WHO I’m creating this for

This is for you if you’re at or near FI (Coast FI or full FIRE) and:

• You feel stuck after “doing everything right,” but you’re not sure what you’re optimizing for anymore.
• You’re caught between freedom and overwhelm (“I could do anything… so I do nothing”).
• You want clarity and momentum—but you don’t want someone to tell you what to do.

🔥 WHAT we’ll do together (over 10 weeks)

In a small group (mastermind-style), you’ll:

• Get clear on what you actually want (beyond expectations, comparison, and “shoulds”).
• Create a big, meaningful vision for your next chapter—one that fits who you are now.
• Learn the brain science behind envisioning (why it works, and how to use it).
• Turn yo...