Spark

411: Instagram is becoming an advertising giant, the responsibilities of platforms, and 25 years of Wired magazine.


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This fall saw the quiet departure of the co-creators of Instagram from the Facebook owned company. That's caused some to speculate that it may have something to do with the move towards more advertising. Over the last year more sponsored ads are showing up on Instagram which may not be what the founders were going for when they created the platform. Tech journalist and entrepreneur, Takara Small explains what this shift on Instagram means for the average consumer.
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Instagram has gone from pictures of people's food, to influencers encouraging you to drink special tea. Until now, the position of those influencers was held by people like the Kardashians with tens of millions of followers. Now, regular students with just a few thousand followers, like Jade White and Azita Peters, are advertising for brands on their own accounts. Donna Wertalik, Director of Marketing for the Pamplin College of Business at Virginia Tech, weighs in on the trend.
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Following Facebook's most recent data breach, many have suggested that tech giants like social media platforms should be regulated as 'information fiduciaries' and act in the best interests of their users. Jonathan Zittrain, Director of the Berkman Klein Center for Internet and Society at Harvard University, discusses what that would look like for platforms like Facebook.
-----------In 1993, a new magazine launched with Canadian Marshall McLuhan as its "patron saint." Now Wired magazine is celebrating its 25th birthday as one of the world's leading technology and design journals. Clive Thompson, a Canadian who has been writing for Wired for many of those 25 years, joins Nora to talk about how the tech times have changed.
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