"Live" from the Ivoclar ballroom at Lab Day 2026, Elvis and Barb dives into conversations that perfectly capture what this industry is all about—innovation, relationships, and a whole lot of nerding out.

We kick things off with Frederic Rapp, who went from growing up in his dad’s basement lab in France to scaling it into one of the largest labs in Europe. After selling the business, he found his way back into the industry through innovation—helping labs unlock the gold mine sitting inside their own data with icortica. From dashboards to AI-driven insights and even voice-activated notes in the parking lot, it’s all about working smarter, not harder… and maybe not looking like an idiot when you walk into a doctor’s office.

Then things shift to a great partnership with Casey Baldwin and Darin Lockaby, where we get into a seriously cool collaboration between Ivoclar and DESS. Think plug-and-play workflows that let labs mill their own abutments in-house—FDA compliant, streamlined, and actually simple. With margins tighter than ever, this kind of control over production isn’t just nice… it’s becoming necessary.

From scaling labs to scaling data, from implants to AI, this episode is packed with insight, laughs, and a clear message: the labs that embrace technology (without losing the human touch) are the ones that are going to win.

Special Guests: Casey Baldwin, Darin Lockaby, and Frederic Rapp.