A surge of new crop input products has entered the market, but do they deliver measurable value to farmers? In this episode, Damian Mason talks with Randy Barker, CEO of INTENT, about what it truly takes for a crop input product to succeed. From navigating R&D and regulatory hurdles to understanding grower adoption and ROI, this conversation covers the full commercialization journey in today's competitive and cost-conscious ag environment. Discover what makes or breaks AgTech ventures—and why many may not survive in an era of tight margins and cautious investment.

The Business of Agriculture Podcast with Damian Mason is Sponsored by:

• NewFields Ag | https://newfieldsag.com
• Redox Bio-Nutrients | https://www.redoxgrows.com
• Harvest Returns | https://www.harvestreturns.com

Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.

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