When the words 'behavioural science' get brought up, you wouldn't be alone in immediately thinking about any CSI or Bones show you could fathom. However, behavioural science is not simply used in characterising serial skillers, but rather, characterising people and the way they act, and interact, across a plethora of topics.

For example, behavioural science can become a key player in how you manage your comms overall, but specifically in a change heavy role. And change communication in itself is about really, deeply understanding human behavior and then using your comms to drive a desired response.

So then, how do we use this behavioural science to back up our change comms? Well, you're about to find out in this week's episode!

Links mentioned in this episode:

• My book! Get on the mailing list to be the first to know when pre-sales open 
• Quiz: Change friend or foe: how do you respond to change?
• Episode 24: Change vs internal communication: What's the difference?

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