Ben is native Bostonian and co-founder of ZeroEnergy Design Architects who now spends his time focused on his own developments and on design within the maker space at his business HomeMade Modern. Ben is a BIG thinker and shares his portfolio and work on his YouTube channel which has 1.2 million subscribers! In this episode, Ben explains why the HGTV model for television focused on flashy before & afters & peppy personalities is not viewers actually want (7:30). We continue talking about how Ben has looked to the food industry to draw design inspiration (11:30). We admire Ben’s remarkable talent in creating memorable design moments which tactically employ labor thereby reducing costs. Ben explains how he deliberately designs his development budgets such that costs are asymmetrical (18:35). Lastly, should we cater our developments to the broadest possible segment of the population or focus on a niche segment of buyers where there may be far less supply of product (24:00).