Sorghum is a drought-tolerant, high-protein, non-GMO grain with impressive versatility—from livestock feed to human consumption and even liquor production. Yet, despite these strengths, U.S. sorghum acres are shrinking, and prices remain below production costs. In this episode, Damian Mason speaks with Adam York, CEO of Kansas Sorghum Producers, to explore why sorghum remains undervalued in global markets. They examine challenges in sorghum branding, demand, and perception, and what the industry must do to elevate this under appreciated crop.

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