Super Bowl Monday might hit hard, but this episode is packed with big wins—both on and off the field. Bud and Mike dive into the biggest takeaways from Super Bowl LVIII, including the beer commercials that had distributors talking, a $1.4 billion gambling frenzy, and whether the real winner was the ads or the game itself.

But the real MVP? A Chicago-area sales rep named Jon, who turned a simple VXP rollout into a textbook case of how to driveincremental GP and volume like a pro. We break down how he used data to rework a grocery store display, maximize space, and create more profit—all while keeping the manager on board every step of the way.

Other highlights include:

🏈Super Bowl Beer Ads Breakdown – Which ones worked, which ones flopped, and what they mean for distributors.

📈Real Sales Wins – How top-performing reps are hacking VXP to boost GP and volume in the field.

🎰Big Money on the Big Game – The rise of sports betting and how consumer dollars are shifting.

🍻Why Beer Still Brings People Together – A look at how brands are leaning into community and lifestyle marketing.

🤔Miller Lite's Missed Opportunity? – Did they drop the ball by skipping a 50th-anniversary Super Bowl spot?

Plus, Mike dusts off a legendary piece of beer history—an originalBud Bowl VI storyboard—and shares why classic beer marketing still matters today.

⚡Enjoyed the episode? Smash that subscribe button, leave a review, and share this with a fellow beer industry pro! Want to come on the show? Shoot us a message!

Chapters

00:00 Super Bowl Reflections and Case of the Monday's

03:29 On-Site Training Insights

11:35 The Impact of Legal Gambling

13:40 Top Beer Commercials of the Super Bowl

25:11 Liquid Death and Brand Visibility

27:39 Celebrity Influence in Marketing

29:23 Missed Opportunities in Beer Marketing

36:05 Humor and Creativity in Ads

40:10 Retailer Relationships and Consumer Demand

#1 - Budweiser “First Delivery” 

Budweiser | Super Bowl LIX 'First Delivery' 30S - YouTube

#3 - Ultra “The Ultra Hustle” 

The ULTRA Hustle | Super Bowl LIX | Michelob ULTRA - YouTube

#4 - Stella “David & Dave 

Stella Artois | David & Dave: The Other David - YouTube

#7 - Bud Light “Big Men on Cul-De-Sac”

2025 BUD LIGHT SUPER BOWL COMMERCIAL | BIG MEN ON CUL-DE-SAC | EASY TO DRINK, EASY TO ENJOY :60 - YouTube

#18 - Coors Light “Slow Monday” 

Coors Light - Slow Monday :30 - Big Game Commercial 2025 - YouTube

#36 - Liquid Death “Safe For Work” 

Liquid Death ‘Safe For Work’ Big Game Commercial

#46 - Poppi “Soda Thoughts” 

Soda Thoughts I poppi Super Bowl LIX 2025 Commercial - YouTube

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About Tapped In Sales:  

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

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