In this insightful episode, Brian and Chad dive deep into the world of signals—specifically, the signals clients give that reveal their readiness and commitment to coaching. Starting with an amusing analogy about peacocks and their colorful feathers, they explore how signals in nature can tell us a lot about the robustness and survivability of an individual. The conversation then shifts to how coaches can apply this concept to identify clients who are truly coachable.

Key Takeaways:

• The Power of Signals: Just as a peacock’s feathers signal its health, a client’s willingness to invest (both financially and emotionally) can be a key indicator of their readiness to change.
• Costly Signals in Coaching: A client’s willingness to pay for coaching often correlates with their readiness to do the hard work needed for transformation. Chad and Brian discuss why charging for coaching is about more than just money—it’s a signal of commitment.
• The Importance of Asking the Right Questions: Chad highlights the importance of asking clients, “What do you want? What will it cost? How willing are you to pay that price?” to gauge their true readiness for change.
• The Role of Applications and Barriers: Brian and Chad suggest that coaches should consider using applications or intake forms as an early test of a client’s coachability, signaling their willingness to put in the effort from the start.
• Credentialing and Signals: They also discuss how coaching credentials, like ACC or PCC, serve as a costly signal to clients, showing that a coach has gone through the necessary steps to ensure excellence.

Why You Should Listen: This episode is essential listening for coaches who want to better assess potential clients’ commitment levels and avoid investing time and energy in those who aren’t ready for coaching. Plus, Chad and Brian’s humorous take on nature’s signals adds a fun twist to a valuable coaching lesson.

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