🚨Big News at VXP! 🚨

In this episode ofTapped In Sales, we’re excited to introduceGeorge Kossl as the newVice President of Sales at VXP! 🎉

Many of you in the industry already know George—from his years of experience in beverage distribution tech, his leadership in sales strategy, or maybe even from his Jeep obsession. Now, he’s bringing that expertise tohelp distributors unlock profitability and efficiency with VXP.

We talk about:

✅ George’s background in beer tech and sales

✅ Why he joined VXP and how he sees the future of wholesaler success

✅ The biggest challenges in beer sales today—and how VXP is solving them

✅ Why now is the time to rethink your approach to incentives and profitability

If you’re looking todrive smarter sales, improve your team's performance, and boost your bottom line, this episode is for you.

💡 Want to connect with George? Reach out at[email protected] or call him at314-616-8564.

👉Listen now and see how VXP is helping beer distributors win!

Chapters

00:00 Introduction and Team Updates

03:17 George Kossl's Background and Experience

06:34 The Role of Technology in the Beverage Industry

12:12 Leadership and Team Involvement in Change

21:12 Empowering Sales Reps with Data

24:24 Building a Culture of Learning and Adaptation

34:59 Cultural Shifts in Business Practices

37:54 Understanding Profitability and Financial Literacy

41:02 The Importance of Financial Mindset

42:49 Embracing Change and Future Opportunities

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About Tapped In Sales:  

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

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