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In this episode of the Market Your Message Show, Jonathan Milligan discusses the importance of measuring your actions, not your results. He uses the example of John Chapman, also known as Johnny Appleseed, who planted apple trees throughout the Midwest despite facing many challenges. 

Chapman remained dedicated to his mission and took consistent action, which eventually led to a bountiful harvest and a lasting legacy.

Milligan also dispels the myth of overnight success and emphasizes the importance of preparing for years before a breakthrough moment. He uses the example of the Japanese bamboo tree, which takes five years of watering and nurturing before any growth is visible. 

Milligan encourages listeners to focus on measuring their actions, not their results, and to become like farmers who don't focus on results, but on taking consistent action.

The key takeaway from this episode is to give yourself permission to measure your actions and to focus on what you can do, rather than worrying about the results. 

Milligan urges listeners to become farmers and to take consistent action, knowing that many days of action eventually lead to results. By planting the seed and measuring your actions, you can get unstuck and achieve your goals.