Mother’s Day is one of the biggest revenue opportunities of the year for small-scale flower farms. In fact, it’s such a major event that it can cover a huge percentage of labor costs for the entire season! But here’s the catch: success on Mother’s Day starts with preparation—months (or even a year) in advance.

In this episode, Jenny is sharing exactly how you can maximize your Mother’s Day sales, diversify your selling strategies to mitigate risks, and turn one-time customers into loyal buyers. Whether you sell at a farmer’s market, run a farm stand, or partner with local businesses, these tips will help you make the most of the biggest floral holiday of the year.

Why Mother’s Day is a must-focus event for flower farmers

The different ways we sell our flowers over Mother’s Day weekend

How to mitigate risks (like bad weather) by diversifying your sales outlets

The power of pre-orders and how they boost revenue

How to market your flowers effectively—starting now

Why pricing strategy matters and how to structure different price points

The importance of building your email list during this high-traffic weekend

How to collaborate with other local businesses to increase exposure and sales

Planning now for next year’s Mother’s Day to ensure long-term success

Mother’s Day has the potential to be a game-changer for your flower farm—but the key is getting ahead of it! I hope this episode gives you the motivation and tools you need to make it a success.

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Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com