Ray Coursen is the owner and founding winemaker of Elyse Winery as well as Jacob Franklin Wines, in California's Napa Valley. He is also involved with winemaking for Purple Heart Wines, benefiting the Purple Heart Foundation.

Ray relates how he arrived in the Napa Valley in the 1980s, and shares conversations he had with several wine world figures at that time. He discusses the history of some key vineyard sites, as well as the attributes of numerous grape varieties that he works with. Ray also divulges some of his unusual winemaking techniques. Further, Ray points out what has changed in the Napa Valley over the last several decades.

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