Unlock game-changing sales tactics with this exclusive excerpt from Bradley Hartmann’s November 2024 guest appearance on The Lumber Slingers Podcast with Natalie Heacock and Chelsea Zuccato of Patrick Lumber. In this episode, you’ll discover an actionable framework for crafting voicemails that demand a callback as well as other tactical sales management and sales rep skills to help your team differentiate and deliver value first.

They also discuss Hartmann’s new book, The Air Raid Sales Offense—a sales philosophy based on simplicity, fearlessness, optimism, and fun. It draws parallels between the innovative Air Raid football offense and a new approach to sales that makes it easier for customers to buy.

Hartmann shares aspects of his personal story here for the first time and introduces a system to help sales teams deliver value first and make the sales process enjoyable for both buyers and sellers. Whether you're looking to boost your team's performance or redefine your sales approach, this conversation offers practical strategies you can implement today to drive real results. With the focus on value delivery and the story about football, this excerpt is applicable well beyond just sales.

 

 This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days.

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