Today on The Heart & Hustle Podcast, Evie and Lindsey are diving deep into one of the most overlooked yet make-or-break parts of your client experience: your initial inquiry response email. If you’ve ever hit “send” on your first reply and wondered if you sounded too stiff, too generic, or maybe too much like a dating profile (yep, they said it!), this episode is for you. The girls walk through real-life examples of inquiry emails from photographers and break down what works, what doesn’t, and the subtle tweaks that can transform your email from “meh” to “magnetic.” They chat about why your formatting can unintentionally feel corporate, how to personalize without oversharing, and the key sections every response should include to build trust and get that consultation call booked. You’ll also hear their golden advice on weaving in your personality without making your client roll their eyes, how to avoid “template-y” vibes, and why clarity and authenticity always win over fluff. Whether you’re a photographer, planner, or any creative service provider, this episode will give you the tools to audit your own emails so you can stand out, connect with your dream clients, and turn inquiries into bookings.

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