Welcome to Part 2 of my Build Your Clientele series!

This week, we’re talking about something that too many beauty pros overlook: client retention.

Bringing in new clients is important—but if you want a fully booked calendar, the real magic is in how you make people feel every single time they see you. This episode is all about creating a professional environment and a customer experience that makes people rebook, refer, and rave about you.

In this episode, we dive into:

• Why retention is more powerful than just getting new clients

• What professionalism really looks like (and the mistakes killing your growth)

• How to elevate your personal brand with clean systems and next-level service

• The full client journey—from booking to follow-up and everything in between

• First impressions, uniform, policies, prep, rebooking, and more

• My honest opinion on before/after Brazilian pics—and what they say about your brand

• The mindset shift that lets you charge more while creating an experience clients love

Stick around to the end for your action step and homework assignment to immediately upgrade your client experience.

Because if you want to build a waitlist-worthy clientele, it starts with how you show up.

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