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In this episode of 'STR Like The Best,' host Michael Chang interviews seasoned investor Michael McKay about advanced real estate negotiation strategies and the evolution from Airbnb to property flipping.

They discuss McKay's focus on solving sellers' problems, his business model in Jacksonville, Florida, and the significance of knowing oneself in business.

The conversation covers marketing strategies, short-term rental insights, unique renovations, and adapting to market changes. Key takeaways include understanding seller motivations, building a competent sales team, and leveraging local regulations for competitive advantage.

The episode concludes with advice on networking and securing sales jobs in real estate, emphasizing mentorship and the impact of strategic connections.

00:00 Introduction to Real Estate Negotiation

00:24 Meet Michael McKay: From Airbnb to Real Estate Flipping

01:12 Michael McKay's Journey in Real Estate

02:21 Transition to Jacksonville and Real Estate Strategy

06:13 Building a Real Estate Business in Jacksonville

08:58 Direct to Seller Acquisitions and Flipping Strategy

19:29 Success Stories and Unique Deals

23:48 Sales Staff and Hiring Plans

24:26 Impact of Market Changes on Real Estate

26:56 Shift from Institutional to Retail Buyers

28:16 Adapting to Market Conditions

32:01 Lessons from Short-Term Rental Investments

35:54 Unique Property Features for Success

45:03 Networking and Mentorship in Real Estate

48:35 Conclusion and Contact Information

Follow Michael Mckay On Socials..
Instagram: https://www.instagram.com/mike_mckay
YouTube: https://www.youtube.com/channel/UC3Aqb0ex_lWuJ-3wdsBPUtg

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