A few months ago I came across an article on Vinepair that explained even though we are in the midst of a bourbon boom in American with everything feeling a modern day gold rush to collect every new bottle that comes out, it's the complete opposite in europe. Europeans aren't buying the bourbon boom. But why? To help dive into this, I figured we may as well go straight to the source and invite some europeans on the show. Henrik Brandt and Linus Jonsson are from Denmark and Sweden and give us an insight into what the bourbon scene looks like in their part of the world. We discuss the major issues with limited access, minimal marketing, stigma when compared to high age statement scotches, and how importing inflate prices.

Show Notes: