Has celebrity whiskey turned a new page? In this edition of Bourbon Community Roundtable we start examining the world of celebrity once again. Previously disregarded amongst whiskey geeks, we now see the tide shifting where celevrities are beginning to put out some really great stuff. We discuss what makes a brand stick and how celebrities and can't just splash and dash if they want a long standing product.
00:00-Introduction to Bourbon Pursuit and Celebrity Whiskeys12:15-The Rise of Celebrity Whiskeys21:44-Challenges and Opportunities in Celebrity Whiskey Brands28:24-Crafting Celebrity Spirits: The Business Models31:18-Pricing Strategies: Balancing Quality and Accessibility35:16-The Importance of Authenticity in Celebrity Brands39:23-Challenges in the Celebrity Spirits Market42:44-Consumer Perception: The Connection Between Celebrity and Product46:37-Building a Portfolio: Beyond One Product50:33-The Future of Celebrity Brands in BourbonSupport this podcast on Patreon
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