Charles McIlvaine is an effective operator and financier who is in the midst of a significant rebrand for Coen Oil.

 

After acquiring the company in the 2000s, Charlie and his brother Andy have built and spun off the company’s Energy and Transport businesses, in order to focus on their convenience store and gas station business.

 

In this conversation, Charlie and Aaron discuss business strategy, company culture, and how to differentiate a company’s brand.

 

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Charles McIlvaine’s Challenge; Evaluate your business through people, process, and technology. Also, remember you are not alone. Nobody succeeds alone.

 

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If you liked this interview, check out episode 415 with Bill Sarris where we discuss building a family business and candy empire.

 

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