Podcast Notes

Episode 489 Three Myths about Charging for Coaching (Rebroadcast) Hosts: Brian Miller, PCC and Chad Hall, MCC Date: October 30, 2025

In this episode, Brian and Chad unpack three common myths that hold coaches back from confidently charging for their services. Drawing from years of training and mentoring coaches, they discuss the internal beliefs and mindset barriers around money—especially within Christian coaching circles—and offer practical ways to build confidence, communicate value, and stop underselling the impact of coaching.

Key Highlights

• The myth that "people can't afford coaching" often reflects a coach's own limiting beliefs rather than reality.

• Undervaluing yourself or the coaching process can prevent you from confidently seeking clients.

• Coaches often project their own financial limitations onto others, assuming clients can't or won't invest.

• Paying for your own coaching helps reinforce belief in its value and gives you firsthand credibility.

• Lowering prices rarely leads to better traction—it can confuse potential clients and devalue your offering.

Takeaways

• Challenge your assumptions about what others can afford; avoid saying "no" on their behalf.

• Invest in your own coaching experience to build conviction and authenticity when selling.

• Recognize that coaching is about outcomes and transformation, not just the session time.

• Maintain pricing integrity—confidence and clarity communicate value better than discounts.

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