What does your company stand for? Many people think that a brand is your logo, font, and colors, but those are just markers. "Brand" is a promise you make and how you go about making that promise real.

Join me as I talk with David Lemley, President of Retail Voodoo as we discuss how to build a brand that stands for something, and why that's central to creating customer loyalty.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.