
Sign up to save your podcasts
Or
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW to start recording studio quality sound and video and get 15% off a membership plan.
The reason why most podcasters struggle with growth has nothing to do with their actual growth strategy.
It's actually because their premise and their audience definition are vague, confusing, and broken. They don't work.
Even if you have the juiciest most effective growth strategy, you're not going to grow if you don't have your premise and your audience definition locked in.
So, that's what we're going to focus on in today's episode.
I'll share two exercises to help you create a super specific audience profile and show premise.
By the end of the show, you'll be able to identify what makes your show totally unique, and refine your show's premise so that it actually HELPS you to grow your audience.
Resources mentioned:
GTS Facebook Group
The 10 Word Exercise
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
Join our community in the Grow The Show Facebook group
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
4.8
329329 ratings
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW to start recording studio quality sound and video and get 15% off a membership plan.
The reason why most podcasters struggle with growth has nothing to do with their actual growth strategy.
It's actually because their premise and their audience definition are vague, confusing, and broken. They don't work.
Even if you have the juiciest most effective growth strategy, you're not going to grow if you don't have your premise and your audience definition locked in.
So, that's what we're going to focus on in today's episode.
I'll share two exercises to help you create a super specific audience profile and show premise.
By the end of the show, you'll be able to identify what makes your show totally unique, and refine your show's premise so that it actually HELPS you to grow your audience.
Resources mentioned:
GTS Facebook Group
The 10 Word Exercise
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
Join our community in the Grow The Show Facebook group
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
3,453 Listeners
4,584 Listeners
2,616 Listeners
1,927 Listeners
12,054 Listeners
1,450 Listeners
4,367 Listeners
982 Listeners
1,239 Listeners
838 Listeners
2,575 Listeners
747 Listeners
457 Listeners
290 Listeners
171 Listeners