In this episode, Brian Miller and Chad Hall explore the mindset behind growing a successful coaching practice. They argue that even the best systems, tools, and strategies won't help if a coach lacks the hunger, drive, and willingness to face discomfort. Drawing analogies from Chick-fil-A operators to church planting to personal sales experiences, Brian and Chad highlight that growth happens when you embrace the pain of doing hard, awkward things—like initiating conversations, facing rejection, and persisting through failure.

Key Highlights

• Growth in your coaching practice starts with mindset, not methods or systems.

• Using Chick-fil-A operators as an example, Chad explains that success depends on people who bring energy, ownership, and drive—not just those who follow a system.

• Coaches often avoid the pain of outreach because of fear, overthinking, or perfectionism, but pain is the signal of what to do next.

• Mindset transformation includes shifting from avoidance to action: taking small, imperfect steps and learning from mistakes.

• The difference between stuck coaches and growing coaches often comes down to one thing—consistent conversations that build momentum.

Takeaways

• Pain is the pathway. Don't avoid discomfort—lean into it. It's often the indicator of where you need to act.

• Conversations create clients. Websites and social media can't replace simply talking to people.

• Stop overthinking. Adopt a C-student mentality—take action, learn, adjust, and move forward.

• Fuel beats perfection. Motivation and movement matter more than having the perfect system.

• Failure strengthens you. Each awkward or unsuccessful attempt builds resilience and confidence for the next one.